Contacts
case study
From Zero Presence to a Thriving Glamping Brand
How We Helped a Glamping Business Build a Full Digital Ecosystem—To Drive Engagement And Attract New Guests.
The Challenge
The client had zero social media presence, meaning no brand recognition, no audience, and no digital marketing strategy. They needed to build an online presence from scratch to attract potential guests and increase bookings.
Our Solution

  • Created & Optimized Social Media Accounts: Built and managed all necessary social media accounts like Instagram, Telegram, VK ensuring branding consistency and engagement.
  • Developed Engaging Content Strategy: Designed high-quality Reels & posts tailored to glamping enthusiasts, focusing on the experience, location, and lifestyle appeal.
  • Implemented A/B Testing for Communities: Launched two types of VK groups (a themed community and a business page) to identify the best engagement strategy.
  • Used Influencer Collaborations & Cross-Promotion: Engaged with local Instagram influencers and relevant VK groups to drive awareness & traffic.
  • Built Landing Pages for Lead Capture: Created Taplink & Linktree to centralize and simplify the booking process across platforms.
  • Free Landing Page
    A simple yet effective landing page designed to centralize all essential information and drive potential guests toward booking.
  • Telegram Group
    A growing community where guests can receive updates, special offers, and engage with the brand in real-time.
  • Instagram account
    A visually engaging profile showcasing stunning glamping experiences, user-generated content (when it opens), and high-performing Reels.
  • VK Community Page
    A dedicated space for local engagement, building brand trust, and driving traffic from the Russian-speaking audience.
  • Taplink
    A smart, mobile-friendly bio link tool that connects all social media channels and makes bookings easily accessible in one place.
Results After Only 1 Month
  • 1,332
    Views on the top-performing video with 81 Minutes Total Watch Time
  • 2,100
    Total Impressions 1,711 Accounts Reached
  • 16
    Direct Clicks to the Booking Page (using only organic growth)
  • Social Media Growth & Engagement
    • 211 profile actions on Instagram
    • 32 high-quality posts published
    • 92 content interactions (likes, comments, saves, shares)
    • Over 2,100 impressions & 1,711 reached accounts
  • Lead Generation & Website Traffic
    • 16 link clicks to booking page (without paid advertising)
    • 15+ DMs from potential customers
    • Increased profile visits, indicating growing interest in the brand
  • Multi-Platform Expansion
    • Launched Telegram Channel to engage with potential customers
    • Built VK community & website for local audience targeting
  • What’s Next?
    • Scaling Paid Ads: Next, we’ll implement targeted ads to increase lead generation.
    • More Influencer Collaborations.
    • Optimizing Lead Capture & Retargeting: Using data insights to refine messaging & increase conversion rates.