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Social Media Marketing for Roofers
How to Attract More Customers and Grow Your Business
Social media isn’t just for influencers and big brands—it’s a powerful tool for roofing companies looking to generate leads, build trust, and showcase their work. With millions of homeowners and business owners using social media daily, the right strategy can put your roofing business in front of potential customers and give you an edge over the competition.

In this guide, we’ll walk you through the best social media marketing strategies for roofers and how to use platforms like Facebook, Instagram, and TikTok to grow your business.
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Why Social Media is Essential for Roofers
Many homeowners turn to social media when searching for services, reading reviews, and checking out before-and-after transformations. Without a strong online presence, your roofing business could be missing out on potential customers who are actively looking for roofing services. Social media allows you to connect with your audience in ways that traditional advertising can't—building trust, showcasing expertise, and engaging directly with potential clients.

Here’s how social media can help:
  • Increase Brand Awareness – People can’t hire you if they don’t know you exist. Posting regularly, using local hashtags, and engaging with community groups will help homeowners recognize your business when they need roofing services. The more they see your name and work, the more likely they are to trust and contact you.
  • Generate Leads & Inquiries – Social media isn’t just for likes and shares—it’s a powerful lead generation tool. Whether it’s through organic posts, paid ads, or direct messages, social media platforms make it easy for potential customers to reach out with questions, request quotes, or schedule inspections.
  • Showcase Your Work & Expertise – A well-maintained social media profile acts as a portfolio of your past work. Before-and-after photos, time-lapse videos, and customer testimonials build credibility and help potential clients visualize the quality of service they can expect from you.
  • Engage with Potential Clients in Real-Time – Customers appreciate fast responses and transparency. Social media allows you to answer inquiries, address concerns, and even educate homeowners about roof maintenance and repairs—all of which position your business as the go-to expert in your area.
  • Stay Ahead of Competitors – Many roofing companies still rely solely on word-of-mouth and outdated marketing methods. By being active on social media, you can set yourself apart from the competition and capture the attention of modern, digital-savvy homeowners.
«Social Media is here. Not going away; not a passing fad. Be where your customers are: in social media»
- Lori Ruff, Speaker, Author
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Choosing the Right Social Media Platforms
Not all social media platforms are created equal, especially when it comes to marketing a roofing business. Each platform has its own strengths, user demographics, and best practices, so choosing the right ones will help you maximize your reach and attract quality leads.

Here’s a breakdown of the most effective social media platforms for roofers and how to use them to grow your business:
Facebook – The Best All-Around Platform for Roofing Businesses
Why use Facebook?

With over 3 billion monthly active users, Facebook is one of the best platforms for reaching homeowners and property managers who need roofing services. It’s ideal for building brand awareness, engaging with potential clients, and running highly targeted ads.

How to use Facebook effectively for your roofing business:

  • Create a Business Page: Your Facebook Business Page serves as your online storefront. Optimize it with high-quality images, a clear description of your services, contact details, and customer reviews.
  • Post Engaging Content: Share before-and-after photos of completed projects, customer testimonials, roofing tips, and maintenance guides.
  • Utilize Facebook Groups: Join local community and home improvement groups to connect with potential customers and offer advice.
  • Run Facebook Ads: Target specific demographics, such as homeowners in your service area, with lead generation ads, promotions, and special offers.
  • Use Facebook Messenger: Enable messaging so potential customers can easily contact you with questions or quote requests.
Instagram – The Best Platform for Showcasing Your Work
Why use Instagram?

Instagram is a highly visual platform, making it perfect for showing off your work through high-quality images and videos. It’s especially effective for businesses that want to showcase their craftsmanship and build brand trust.

How to use Instagram effectively for your roofing business:

  • Post High-Quality Visuals: Share before-and-after photos of roof installations and repairs. Use high-resolution images to make your work stand out.
  • Use Instagram Stories & Reels: Post behind-the-scenes videos of your team at work, time-lapse videos of roofing projects, and quick roofing tips to engage followers.
  • Leverage Hashtags: Use industry-related hashtags like #roofingcontractor, #roofrepair, and location-based hashtags (e.g., #DallasRoofing) to increase visibility.
  • Engage with Your Audience: Respond to comments and messages promptly. Engaging with your audience builds trust and increases your chances of landing a client.
  • Collaborate with Influencers & Homeowners: Partner with local realtors, home renovation influencers, or satisfied customers who can recommend your services.
LinkedIn – The Best Platform for B2B Lead Generation
Why use LinkedIn?

LinkedIn is ideal for networking with other businesses, property managers, real estate agents, and commercial property owners who may need roofing services.

How to use LinkedIn effectively for your roofing business:

  • Optimize Your Company Profile: Ensure your LinkedIn page is complete with a professional logo, company description, website link, and services offered.
  • Publish Industry-Related Articles: Share informative content about roofing trends, maintenance tips, and case studies to position yourself as an expert in the field.
  • Network with Property Managers & Realtors: Connect with real estate professionals and commercial property owners who may require roofing services for their properties.
  • Join Industry Groups: Participate in roofing and home improvement-related groups to engage with industry professionals and generate leads.
YouTube – The Best Platform for Educational & Demonstration Content
Why use YouTube?

YouTube is an excellent platform for creating long-form content that educates homeowners about roofing issues, solutions, and the importance of hiring a professional roofer.

How to use YouTube effectively for your roofing business:

  • Create Educational Videos: Post content such as “How to Identify Roof Damage After a Storm” or “5 Signs You Need a Roof Replacement.”
  • Showcase Your Work with Time-Lapse Videos: Capture and upload time-lapse videos of your roofing projects to demonstrate the quality of your work.
  • Answer Common Questions: Create a FAQ series where you answer commonly asked questions about roofing services.
  • Optimize for SEO: Use relevant keywords in your video titles and descriptions so your content appears in Google and YouTube searches.
TikTok – The Best Platform for Viral Roofing Content
Why use TikTok?

TikTok’s short-form video format is great for creating engaging and viral content that can quickly gain attention. It’s an underutilized platform in the roofing industry, meaning early adopters can stand out.

How to use TikTok effectively for your roofing business:

  • Create Quick, Engaging Clips: Post time-lapse videos of roof installations, customer testimonials, or "Roofing Tips in 30 Seconds" videos.
  • Jump on Trends: Participate in popular TikTok trends and challenges related to home improvement and construction.
  • Showcase Your Team & Work Culture: Fun, behind-the-scenes clips of your team in action can humanize your brand and make your business more relatable.
  • Use TikTok Ads: TikTok’s advertising platform allows you to reach local homeowners who may need roofing services.
Which Platform is Best for Your Business?
While it’s tempting to be on every platform, it’s best to focus on 2-3 that align with your business goals and audience.

  • If you want to target homeowners and generate leads quickly → Use Facebook & Instagram.
  • If you want to connect with businesses and commercial property owners → Use LinkedIn.
  • If you want to educate customers and build trust → Use YouTube.
  • If you want to experiment with viral marketing → Use TikTok.

By choosing the right social media platforms and tailoring your content strategy accordingly, you can effectively market your roofing business, attract quality leads, and stay ahead of your competitors.
3
What to Post: Content Ideas for Roofing Companies
Not sure what to post? Here are some engaging content ideas:

  • Before & After Transformations – Show the impact of your work.
  • Roofing Tips & Maintenance Advice – Help homeowners extend the life of their roofs.
  • Customer Testimonials – Share video reviews or written testimonials with pictures.
  • Behind-the-Scenes Footage – Show your team in action to build trust.
  • Limited-Time Offers & Discounts – Create urgency and attract new customers.
Social media isn’t just about posting—it’s about interacting. Engage with potential customers by:
  • Responding quickly to messages and comments.
  • Encouraging satisfied customers to leave reviews.
  • Using local hashtags (e.g., #DallasRoofing or #ChicagoContractor) to get discovered.
4
Leveraging Paid Ads to Get More Roofing Leads
Organic reach is great, but running targeted ads can bring in even more leads. Facebook and Instagram Ads allow you to:
  • Target specific locations – Only show ads to people in your service area.
  • Retarget website visitors – Bring back people who checked your website but didn’t call.
  • Highlight seasonal promotions – Promote discounts before storm seasons or during peak roofing months.

It’s important to track what’s working and adjust your strategy accordingly. Use tools like:
  • Facebook Insights – See which posts get the most engagement.
  • Instagram Analytics – Track profile visits and website clicks.
  • Google Analytics – Measure how many leads come from social media.
Organic reach is great, but running targeted ads can bring in even more leads. Facebook and Instagram Ads allow you to:
  • Target specific locations – Only show ads to people in your service area.
  • Retarget website visitors – Bring back people who checked your website but didn’t call.
  • Highlight seasonal promotions – Promote discounts before storm seasons or during peak roofing months.

It’s important to track what’s working and adjust your strategy accordingly. Use tools like:
  • Facebook Insights – See which posts get the most engagement.
  • Instagram Analytics – Track profile visits and website clicks.
  • Google Analytics – Measure how many leads come from social media.

Final Thoughts
Social media is no longer optional for roofing businesses—it’s an essential tool for building trust, generating leads, and staying competitive in a digital world.

By creating engaging content, responding to potential customers, and leveraging paid advertising, you can significantly grow your customer base and increase revenue.

However, success on social media doesn’t happen overnight. It requires consistency, strategy, and a willingness to adapt based on what’s working. Tracking your analytics, testing different types of content, and staying active in online conversations will help you refine your approach over time.